Reality in Advertising

by Rosser Reeves

Reality in Advertising
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ASIN: B000MGLWOU
ISBN 10: B000MGLWOU
Binding: Hardcover
Published: 1985
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Sales Rank: 1118467
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First Added: 2008-09-19 09:26:54
by Ryan

Product Description :

A noted advertising man distills thirty years of experience in this candid and incisive book, now considered to be advertising's greatest classic.

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Average Rating:
4
Total MyBookLog Reviews: 1

Is It Worth Your Time and Money?

I picked up a copy of this out of print book on eBay for $108.99. Was it worth it? Probably. Although it wasn't quite what I expected. The focus of the book is on the importance of a Unique Selling Proposition and how to create ad campaigns for television. There were a few gems. For instance, Reeves says you'll get tired of your marketing message long before your market does, and says consistency is a virtue in advertising. I completely agree. Worth reading.

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 Ryan
Ryan's Rating :
4
(Sep 19, 2008)
I own this book. I have read this book 1 times. I have written a review of this book.