The Ecology of Commerce

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Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.

Book Description :

A visionary new program that businesses can follow to help restore the planet.

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Ways for Business to Restore the Earth This book is excellent. It expressed thoughts I've had about the environment and business, but have never put into words. I found myself agreeing every step of the way. I especially appreciate that this is not a political book--it's a book about problems and solutions... and what we can do to create sustainable businesses that restore nature. Hawken calls it the "restorative economy." Every business person should read this book. Permalink

Ryan's Rating : (Jun 16, 2006)