The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

Product Description :

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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Average Rating:

Total MyBookLog Reviews: 1

Had to Struggle Through This One... I bought this book because of the title. After all, I am a contrarian. Unfortunately, the book didn't live up to its title. The authors spent 90% of the book (135 pages out of 150) describing the problems of traditional salesmanship. Boring. Only 15 pages covered the solutions with any kind of substance. Yes, there were some anecdotes along the way... but very little actionable advice other than "don't rush things" and "let your customer buy on his own time schedule" -- stuff like that. You could literally read the last 15 pages of the book and that would probably be sufficient. Permalink

Ryan's Rating : (Nov 10, 2008)